For brands & sponsors

Sponsor the moment fans are already watching.

PubKick gives brands a new way to activate live football — inside a free-to-play matchday experience. Sponsored matchdays, board themes, result cards, leaderboards, venue campaigns and creator-host activations.

📺
📊
CTR
+12%
Powered by
Carlsberg
Sponsored Matchday LIVE 67'
Man UtdMan Utd
21
LiverpoolLiverpool
Why matchday

Live football already has the attention.

PubKick turns that attention into participation — and participation is what brands actually pay for. Indicative early-test signals:

Dwell time vs banner

Fans spend the entire match inside the sponsored experience — not 200ms scrolling past it.

90 min

Brand-safe attention window

From kick-off to full-time, your logo lives next to the moments fans actually care about.

+12%

Return-visit lift in pilot venues

Pilot pubs running PubKick saw measurable repeat-visit growth on matchdays.

Sponsor surfaces

Pick the surfaces that fit your brand.

From a full sponsored matchday down to a single themed cell — every activation is brand-safe by design.

1 Sponsored Matchday

Own the match fans are already watching.

Present an entire live match — one fixture or a whole season. Your brand frames the experience from kick-off to full-time, next to the moments fans actually care about.

Full matchSingle or season
Powered by
Carlsberg
2 – 1
2 Sponsored board theme

Your brand colours, baked into the board.

Brand the board frame, accent the cells and theme the whole 4×4 in your colours — a native, non-intrusive presence fans see on every prediction they make.

Brand frameAccent cells
Themed board
3 Sponsored result cards

Your logo on every share.

Every match ends with a shareable result card — and your brand rides along on each one as fans post their score to social. Organic reach, baked in.

Every resultOrganic shares
Full time · Man Utd 2–1 Liverpool
🏆
BINGO!
Row complete · +250 XP
RANK#3
HITS14 / 16
FANS BEATEN9,420
Powered by Carlsberg
4 Sponsored leaderboard

Front and centre, all match long.

Own the live leaderboard every player checks obsessively during the match. Your brand sits at the top of the most-viewed surface in the whole experience.

Most-viewedAlways on
Leaderboard by
Carlsberg
Top tonightLIVE
#1Jonas12
#2Emma11
#3Ali10
#4You10
#5Mia9
5 Venue campaign

Activate the pubs you already supply.

Turn your existing venue relationships into live activations — branded QR table cards, matchday posters and in-app presence across every pub you stock.

QR + postersYour venues
Carlsberg Matchday
Scan to play tonight
Free · No app needed · The Anchor
Branded QR · table tent
6 Pub chain activation

Roll out across a whole chain.

Multi-venue activations for regional or national chains — one campaign, every location live on the same matchday, with venue-level reporting rolled up for you.

Multi-venueOne campaign
Chain rollout · live tonightLIVE
12 venues live across the chain
7 Creator host activation

Co-host with a creator fans already follow.

Pair your brand with a creator hosting a live match. Real fans, real bingo, real reach — your activation rides on a personality their audience trusts.

Creator reachAuthentic
MK
@maxkicks
hosting × Carlsberg
LIVE
Man Utd 2–1 Liverpool67'
12.4k
Fans playing
+38%
Avg reach
Carlsberg presents
Sponsored matchday
8 Custom prediction cells

Put your brand inside the gameplay.

Brand-aligned prediction questions sit right in the board — a genuinely native placement fans interact with, not an ad they scroll past.

In-gameplayInteractive
Branded cell · “Carlsberg moment?”
Measurement

Every campaign is measured.

No vague impressions. Every sponsor pilot gets a clean reporting view of who played, where they came from and what they did next.

  • Number of players
  • Match sessions started
  • Match participation rate
  • Shares of result cards
  • Repeat-player rate
  • Venue-level activity
  • Creator-host performance
  • Follow / CTA-click rate
Players this match1,247
Result cards shared412
Brand follow-clicks98
Return players (next match)63%
FAQ

Sponsor questions

The essentials before we build a pilot together.

Full sponsored matchdays, board themes, result cards, leaderboards, venue campaigns, pub-chain activations and creator-host campaigns — down to a single branded prediction cell.

Yes — by design. No betting, no deposits, no cash prizes and no gambling mechanic. Your brand lives inside a free-to-play football experience with zero gambling exposure.

Players, sessions, match participation, result-card shares, repeat players, venue activity, creator performance and follow / CTA clicks — clean reporting, no vague impressions.

We’re opening a limited set of sponsor pilots for the 2026 season. Reach out and we’ll send a one-pager with surfaces, formats and expected metrics.

Request a sponsor pilot below and we’ll set up a short call to map the right surfaces for your brand.

Sponsor pilots

Let’s build a pilot together.

We’re opening a limited set of sponsor pilots for the 2026 season. Reach out and we’ll send a one-pager with surfaces, formats and expected metrics.

🛡

Designed as free-to-play football entertainment

PubKick Football Bingo is a free-to-play football entertainment app. Users do not stake money, deposit funds or win cash prizes. No betting, no deposits, no gambling mechanic.